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Title: "Because it just looks cool!" Fashion as character performance: The Case of WoW 
Author: Klastrup, Lisbeth; Tosca, Susana
Date: 2009-02
Publisher: Virtual Worlds Institute, Inc.
Citation: Journal of Virtual Worlds Research Vol. 1, No. 3, pp. 3-17
Abstract: This paper explores the neglected area of clothing and fashion in computer games, particularly MMORPGs, which we claim is an important aspect of game aesthetics and player performance. Combining knowledge from the cultural studies of fashion with a study of the function and importance of clothing in the gameworld World of Warcraft (WoW), and drawing on qualitative methods, we argue that fashion in an online gameworld like WoW is a vehicle for personal storytelling and individualization.
Pages/Duration: 15 pages
ISSN: 1941-8477
Rights: Creative Commons Attribution No Derivative Works 3.0
Keywords: game design, players, storytelling, fashion, clothing, World of Warcraft, MMORPGs
LC Subject Headings: Ethnology

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