Communicating Value Using Personas

Abstract

Learn how to use personas to communicate your library’s value proposition. Using this technique, you will leverage storytelling to help stakeholders understand the importance of libraries of all types. Whether you speak to patrons, students, faculty, administration, or budget holders, this session can help you both clarify and shape your message and consolidate support. You will hear stories about how librarians around the country have increased the perception of value around their libraries; walk away from this session with both the knowledge and tools that will empower you to make an even greater impact for your community in 2015!