"Because it just looks cool!" Fashion as character performance: The Case of WoW

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2009-02

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Virtual Worlds Institute, Inc.

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This paper explores the neglected area of clothing and fashion in computer games, particularly MMORPGs, which we claim is an important aspect of game aesthetics and player performance. Combining knowledge from the cultural studies of fashion with a study of the function and importance of clothing in the gameworld World of Warcraft (WoW), and drawing on qualitative methods, we argue that fashion in an online gameworld like WoW is a vehicle for personal storytelling and individualization.

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game design, players, storytelling, fashion, clothing, World of Warcraft, MMORPGs, Ethnology

Citation

Journal of Virtual Worlds Research Vol. 1, No. 3, pp. 3-17

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15 pages

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Creative Commons Attribution No Derivative Works 3.0

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